Online marketing is a rather complicated affair with many different issues that need to be integrated into a holistic marketing effort. Online marketing and offline marketing all have the same purpose, which is to get you more business. Getting through to your intended target market audience is a very different business today, than it was 25 or 30 years back. The internet has changed the marketing environment beyond recognition, and the social media component has revolutionized how people communicate.
It is thus important that marketers have a clear understanding of how these issues all tie up together, and how they must ensure that your marketing has the following components which are integrated into a holistic marketing package.
- a web site
- a blog
- a social media presence preferably with in profiles multiple social media platforms
- an off line marketing component
This document is part of our drive to educate folks about the power of using your cell phone as\ a marketing tool, and is in place to give you an idea of the complexity of online marketing and the need to have a holistic marketing perspective The issues discussed in this document are complex in nature, but simple to implement onmce you understand how they connect together.
Is Internet Marketing a good career?
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